The idea behind this brief was to create a visual identity for clients, Do Something Different.
Their ‘mindfulness’ app known as ‘Flex’, is aimed towards an audience of young people between the ages of 18-25 who want to break free from their daily routine. One specification the client’s had was to adhere to their corporate colour scheme.
The following design responses include an animated logo using Adobe After Effects, as well as the main visual identity and a version of the identity with the colours inverted.
Live Clients : Do Something Different
An animated preview of the Flex logo for clients ‘Do Something Different’
Flex Logo with original colour scheme
Flex Logo with inverted colour scheme
Graphic Designer 